Demonstrating value to internal and external stakeholders is critical to the success and growth of complex care programs. Research shows that the value of complex care goes far beyond simple financial return on investment ― value is multi-faceted and varies based on the audience. Recent work supported by The Commonwealth Fund and led by Lauran Hardin, MSN, CNL, FNAP, FAAN, and collaborators at the Camden Coalition’s National Center for Complex Health and Social Needs provides new insights and useful tools to help complex care stakeholders establish a value case to internal leadership, as well as partners and payers.
This Better Care Playbook webinar, made possible through the Seven Foundation Collaborative, explored how individuals in the complex care field can incorporate a multi-faceted approach to measure and demonstrate value for diverse stakeholders. Speakers discussed how program design and partnership with organizational finance leaders can bolster the value case and generate sustainable financial support for complex care programs.
In addition to describing the value case framework, this webinar featured executives from Regional One Health in Memphis, Tennessee who shared how they have used the value case framework to support major investments in the health system’s complex care program and larger ecosystem. CEOs from Illumination Foundation and Housecall Providers discussed how they have built successful value cases for programs serving people with complex needs.
I. Welcome and Introduction
Speaker: Logan Kelly, MPH, Senior Program Officer, Center for Health Care Strategies
L. Kelly provided an overview of the Better Care Playbook and a brief introduction to making the value case for complex care.
II. Making the Value Case
Speaker: Mark Humowiecki, JD, Senior Director and Lauran Hardin, MSN, CNL, FNAP, FAAN, Senior Advisor, Camden Coalition’s National Center for Complex Health and Social Needs
L. Hardin and M. Humowiecki introduced the recently published toolkit, Building the Value Case for Complex Care, and reviewed key principles of making the value case for complex care programs.
III. The Value Case In Action
Speaker: Susan Cooper, MSN, RN, FAAN, Senior Vice President & CIO and Rick Wagers, MBA, former CFO, Regional One Health
S. Cooper and R. Wagers shared how they applied the principles from the Building the Value Case for Complex Care toolkit, including partnership between clinical and financial leaders, to create a compelling business case and long-term financing for complex care.
IV. Partnering for the Value Case – A CEO Dialogue
Speakers: Paul Leon, President & CEO, Illumination Foundation and Rebecca Ramsay, MPH, BSN, CEO, Housecall Providers
P. Leon and R. Ramsay discussed partnering with finance and key factors in building an effective sustainable business case for programs serving people with complex needs.